At ITB Berlin 2024, the national carrier of the State of Qatar achieved a first with the launching of Sama 2.0, its holographic virtual cabin staff. Qatar Airways has developed digital human cabin staff driven by artificial intelligence to help passengers create personalized travel experiences. Sama which translates to "sky" in Arabic is the focal point of the new Qatar Airways cheap flights exhibit at ITB Berlin. Sama had a groundbreaking debut at the largest travel and tourism trade exhibition where she is still interacting with journalists and guests alike. With the help of the most advanced conversational AI in the market she will keep growing and learning to provide better replies throughout passenger encounters. Sama will be available through QVerse the airline interactive digital platform and the Qatar Airways app. It is prepared to answer inquiries about Qatar Airways FAQs, destinations, support advice and more in real-time. It is being developed by UneeQ, a leader in artificial intelligence (AI) digital human technology and Qatar Airways. Through this partnership UneeQ modern technology can be used by Qatar Airways to improve the digital travel experience and establish new standards for the aviation sector.

1-Revolutionizing Customer Experience: Customer engagements in the airline industry have often focused on physical touchpoints such as airport kiosks and encounters with cabin staff while flying. But with Sama's introduction, this traditional structure has been impacted allowing in a new era of accessibility and convenience for travelers. Sama's creative strategy goes beyond the constraints of conventional touchpoints by providing constant accessibility across a range of digital channels. Sama's 24/7 accessibility is one of its primary characteristics allowing customers to interact with airline services whenever they want. Time zone and operation hour restrictions are removed by this 24/7 availability giving travelers unmatched flexibility and ease in planning their travel requirements. Sama expands its presence on several digital channels to provide travelers with different ways to communicate. Passengers can choose the most convenient channel for receiving airline services. Whether it is through the QVerse immersive digital platform, the Qatar Airways app or maybe even airport kiosks in the future.

2-AI-Powered Assistance Takes Flight: Sama is the highest level of AI intelligence and is more than simply a data warehouse. Her smooth interface is the result of a dynamic learning engine that continuously takes in and improves upon knowledge of the requirements and preferences of passengers. Like a living thing Sama develops with each contact refining her answers to become more accurate and relevant. Think of Sama as an expanding library that is customized to answer every passenger specific questions. She is a living example of flexibility because she can answer a wide range of queries from simple to complex. Sama answers every question with grace and efficiency whether it's planning a last minute hotel search or explaining the in-flight eating options. Sama is a technologically advanced solution that combines empathy and connectivity to improve passenger experience and reduce the workload for cabin staff. Sama answers common questions freeing up human attendants to do more complex activities that require human interaction.

3-A Collaboration Between Humanity and Technology: Qatar Airways is unique in that it sees modern technology as a combination to improve the whole travel experience rather than as a means of completely replacing human cabin staff. At the centre of this strategy is Sama an innovative concept designed to enhance the current human crew rather than replace them. Sama is a symbol of Qatar Airways dedication to combining modern technologies with the classic qualities of hospitality. The airline welcomes automation as a tool to improve service standards and simplify operations while maintaining the important personal touch that characterizes hospitality as opposed to seeing technology as a way to replace employees. Sama is capable of doing some repetitive activities with accuracy and efficiency but its purpose is to support human intervention rather than take the place of it. The capacity of human crew members to converse deeply with passengers offers a calming presence during the unstable air and skillfully handles unexpected scenarios with sensitivity and knowledge makes them important.

4-Setting the Stage for Personalized Travel: With Sama, air travel will enter a new era where personalized service is taken literally to the next level. Instead of being just another face in a crowded terminal passengers will be recognized as distinct individuals with specific needs and preferences that are understood and met. Picture boarding an aircraft where everything from the meal to the seat you take a break in is customized to your preferences. Sama is more than just an airline it's a step towards a future where AI and human innovation will come together to redefine aviation. A powerful AI system that gradually learns and adjusts to each passenger preferences is at the foundation of Sama's innovative methodology. The AI gets to work as soon as a reservation is made looking into things like previous travel history, dietary requirements, favorite media and even preferred cabin temperature.

5-A Good Impact on Travelers: Efficiency and customer service in the aviation sector have advanced a lot with the adoption of Sama technology. Although it was originally intended to function just in airline cabins its effects go much beyond that. Sama has the power to completely transform airline operations and improve the whole traveler experience from reservation to after flight care. Sama's capacity to optimize airline operations is one of its most direct effects. It frees up important human resources to concentrate on more complex and important parts of airline management by automating routine queries and duties. This can result in more productivity, lower operating expenses and eventually higher airline profitability. Sama has the potential to enhance customer service across the entire travel lifecycle. Nowadays, Qatar Airways contact UK is providing information about flights but with Sama's capabilities this could be taken to a whole new level. Imagine a future where passengers interact with AI-powered assistants like Sama from the moment they start planning their trip until they arrive at their destination. These assistants could provide personalized recommendations, assist with booking modifications, offer real-time updates on flight status and more.